In the coffee industry the 3 C’s are the name of the game…coffee, customer service, and convenience. Convenience can mean different things to different people, but in the world of coffee shops the perfect blend incorporates all 3.
We’ve talked about competing with the “big guys” down the street to not only manage your business, but boost it into long term success. A big part of both a successful marketing and operations plan is trying to figure out what your customers need, sometimes even anticipating their needs before they themselves realize them. That is…how do you meet the customer where they are and make their purchase more convenient?
Some things about your business are inherently convenient…your location, your parking, or maybe you offer free WiFi.